Video Transcript
MORGAN: I am Becky Morgan, and I am the creative operations manager with Amy's Kitchen — and I have been a happy Salsify customer for two years.
TODD: And my name is Michael Todd. I'm a senior application engineer at Amy's Kitchen, and we've had Salsify for two years now.
MORGAN: Salsify has had a really positive impact on our go-to-market process. Prior to having Salsify, our process was not well defined, and it was very reactive. We would have multiple people looking for data and images coming from multiple sources.
And the way this showed up for our brand is a lot of inconsistency on the digital shelf. And once we brought in Salsify and started to load in data and images into one single source of truth — and as we've moved from implementation into performance — it's allowed us to look at our process, and we're starting to develop a more proactive syndication workflow within Salsify to align with our overall commercialization process.
And at the end of the day, this is all in support of our sales team so that we can provide them with the tools that they need to go to market more quickly.
TODD: From an automation standpoint, to use an analogy, Salsify is kind of like the rails and an engine for an automation train. Right?
It provided that platform to allow us to drive automation where automation didn't exist beforehand.
MORGAN: Really, Salsify has become this integral part of our overall digital transformation at Amy's.
We're looking for a future where Michael and I share the same vision that we really are looking to integrate all of these systems together. So integrating Salsify with our packaging artwork workflow solution and our work-in-progress file solution, our DAM [digital asset management solution] and then also our web CMS [content management system].
We're envisioning having all of these systems integrated with one another so that they can share information, machine data, and images to one another — and really taking a lot of inefficient manual processes and enabling that automation.
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