Salsify Customer Spotlight: Nestlé USA

Nestlé USA depends on the Salsify Product Experience Management (PXM) platform to expand its content management capabilities, driving performance by scaling its automated workflows in a robust and dynamic system.

Wenda Kossina, expert ecommerce technology at Nestlé USA, shares how she leverages Salsify to manage dozens of brands across several categories for hundreds of products.

“I manage 48 brands, seven categories, and over 800 products that go online — and without Salsify, that would not be possible.”
Wenda Kossina, Expert Ecommerce Technology, Nestlé USA

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TRANSCRIPT

I am Wenda Kossina, and I'm with Nestlé USA, food and beverage division. I've been a Salsify customer for four years. When I started with Nestlé USA in 2020 (so previously I was with Purina), we were just standing up Salsify. I'm wall to wall, we call it.

I manage 48 brands, seven categories, and over 800 products that go online — and without Salsify, that would not be possible.

I knew Salsify was a new platform for Nestlé. I know the Nestlé users from my experience.

And so, I didn't start immediately using workflows in the traditional method where it's content reviews. So what I started with was I built a series of Salsa Bots connected with lists and other things to assess the readiness of our products. And the products were either ready or not ready.

And it grew from there, and then we added workflows that manage status. Then we added workflows that manage our, what we call, digital shelf worklists. Now we have a very robust content development workflow.

It uses dynamic assignment to go to our brand, legal, and regulatory partners.

We have a content-quality workflow. So now we are all in on workflows, and we are sort of ramping that up even more this year.

So we have a lot of automation. We have support from our partner. And, if we didn't have a great platform like Salsify, I don't know how we would do it.

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