Video Transcript: Spotlight on Sitation with Carsten Krohn, VP of Sales, and Catherine Marquand, Data and Content Services, at Sitation
I’m Carsten Krohn, the Vice President of Sales at Sitation.
We are a platinum implementation partner for Salsify, focusing on digital merchandising principles from the implementation to the enablement of all the features that you can leverage within Salsify, all the way to managed services and syndication to help you get your content out on the digital shelf.
I’m Catherine Marquand, I lead data and content services at Sitation. We're focused not only on Salsify implementation and keeping Salsify as the core of your digital merchandising program, [but] we're also thinking about managed services and how to make Salsify part of your entire digital stack.
Sitation has been a partner with Salsify ever since Salsify opened the door for partnerships in general. Our approach is really to help the customers to accomplish their goals and make sure that, it doesn't matter how complicated your use case is, or how difficult your data challenges are, [or] how difficult the retailers are that you work with. We are focused on enabling you as a customer to win and compete on the digital shelf. And that really helped us with Salsify to drive a joint value proposition.
I think for us and for Salsify, it's really about that beautiful partnership that brings the customer in too.
So we're really focused on keeping Salsify the center of your PIM program, and we're really helping customers take an initiative with composable stack. Keeping Salsify the center of composable stack, you can find these other microservices that fit in around it, but it really complements the entire program regardless of your catalog, your vertical, [or] your different customers. Salsify can really be the heart and soul of what you're trying to achieve on digital shelf.
The majority of our team comes from industry. So they have been on the customer side of the table, sat in their chairs, and understand content from their perspective and, how we navigate these different processes internally but also externally. And this really drives a lot of core expertise from on team, enabling our customers to change processes internally, help getting data into the system, getting it out, but also understanding the nuances each retailer brings to the table and how we need to navigate that.
And I think the beauty of PXM is that we can now connect with customers in a new way. We can use tools like AI to hyper-personalize this content. We're not just thinking about channels specifically anymore. We're thinking about personas, we're thinking about different buyers, we're thinking about how those customers search products. And we're really able to achieve scale in a way that we couldn't do before for PXM.
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