PXM for the Next Decade of the Digital Shelf

At the Whiteboard

Business Shifts Expand Requirements for a Product Experience Management (PXM) Platform

Rob Gonzalez, Salsify co-founder and CMO, is back at the whiteboard to talk about the business shifts and growth opportunities that are changing the product experience management (PXM) requirements for this next decade. 

Brands have moved from living in a world of low interest rates and growth at all costs to a world of constant pressure to grow profitably. 

In this At the Whiteboard video, Rob dives into these business changes, opportunities for profitable omnichannel growth, and the critical role a more powerful PXM will play for those brands that lean in.  

“Anyone who's looking around at digital shelf operations knows that focusing on cost while maintaining growth is the balancing act that we've all got to play right now.”

– Rob Gonzalez, Salsify co-founder and CMO

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