How PXM Must Evolve To Manage Changing and Personalizable Data

At the Whiteboard

Salsify co-founder and chief strategy and innovation officer Rob Gonzalez is back at the whiteboard to talk about how product experience management (PXM) must evolve to store and govern every bit of data required by every digital touch point.

Amazon changed its product detail page (PDP) schema 217 times last year, and Walmart changed its schema 241 times.

There's a tremendous amount of data volatility in commerce, which will only increase. Your PXM teams, processes, and technology must be ready to manage this data volatility.

In this "At the Whiteboard" installment, Gonzalez dives into how PXM must evolve to manage more volatile and personalizable data at a global scale, as well as the critical role that a more powerful PXM will play for those brands that lean in.

“Right now, the flywheel is spinning faster than it ever has before, and if you want to get ahead of the market, drive margin and growth more than your competitors, then getting good at the data game is an absolutely essential key piece of it.”

– Rob Gonzalez, Co-Founder and Chief Strategy and Innovation Officer, Salsify

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