Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Collaborate with your suppliers at every stage of omnichannel commerce.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
According to McKinsey, online sales will account for 23% of the beauty market in 2022 and will become the most important channel by 2024. Much of this market growth can be attributed to the rise of new ways to experience products virtually through image, video, and social commerce.
This poses unique opportunities and challenges for cosmetics brands in a fiercely competitive space. What are the best practices for your omni-channel strategy? What is the right pricing strategy across retailers and how does that inform your assortment? How should you organize your product data so that you can take advantage of emerging channels like Instagram, TikTok, Flip!, and new capabilities on Amazon?
Listen to SJ Petteruti, Director of Brand Evangelism at Salsify, and Lindsey Walker Simmons, former Director of eCommerce at Sun Bum, as they discuss these trends and how your brand can take advantage of them.