The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content

Technologists working on DTC and retailer.com sites often focus on building personas, mapping customer journeys, creating service blueprints, and conducting usability studies. But as a brand selling through a retailer’s platform, do you really need to worry about that? After all, you don’t control the user experience… or do you? 

While brands may not control the user interface of retailer eCommerce platforms, their product content, data, and advertising directly influence the user experience, ultimately shaping the path to purchase.

Join Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Amanda Wolff, board member at firstmovr and CRO of Jenda, as they dive into the intersection of user experience, product content, and retailer websites, revealing how brands can capitalize on these connections. 

You’ll learn

• How user experience principles apply to product content on retailer websites.
• Strategies for increasing visibility and conversion through optimized content.
• Ways to better align your brand’s goals with the retailer’s platform for maximum impact.