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    On Demand

    FTD & Salsify: Enabling Technology

    “People, process, and technology.” You often hear about these three critical components of an efficient organization. But, how does a brand make a decision on which technology is right for your organization at your current stage? How can an organization ensure that their tech stack enables its people through their processes?

    Building an agile tech stack that can adapt and grow with the ever-changing needs of a brand is a complicated calculus many manufacturers face. Having the right technology can help achieve business goals, reduce cost, and increase efficiency. Though it might seem complicated at first, we can help you break down the technology decision process so that you are making the right choices for your team.

    Lauren Livak, Director of the Digital Shelf Institute, and Matt Powell, CTO of FTD, discuss why enabling technology is important and how to find the right tech stack for your organization.

    This session will help you stay ahead of our exciting innovations, designed to help you continue to win on the digital shelf.

    You'll take away:
    • How having the right technology enables your people through your process
    • The technology systems that support the digital shelf
    • Building trust between IT and the business
    • Tech Stack quality and its effectiveness long term

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