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    On Demand

    How AI and Retail Media are Reshaping Brand Experiences

    Rob Gonzalez, Co-Founder & CMO of Salsify, and Mike Black, CGO of Profitero, delve into the transformative power of AI and Retail Media in today’s competitive landscape. This engaging discussion will offer actionable insights into how AI-driven strategies are reshaping the brand experience—from automating content creation to optimizing retail media spend and digital shelf performance.

    What You’ll Learn:

    • AI in Action: Understand how AI is being leveraged to enhance content creation, streamline media targeting, and improve overall brand efficiency.
    • Unlocking Higher Media ROI: Maximizing your return on ad spend (ROAS) by integrating digital shelf data and automation.
    • Strategic Considerations: Gain expert advice on what to look for when selecting solution partners to ensure your brand stays ahead of the curve in an AI-driven marketplace.

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    Meet Our Speakers