How Top Brands are Using Retail Media to Drive Conversions

A hot topic right now, retail media is a digital advertising strategy that involves sharing targeted ads with online shoppers at the point of purchase. It’s not a new phenomenon — it’s long been a staple marketing tactic for brick-and-mortar brands.

But, with the shift to online shopping, retail media has taken on a new shape in the form of social media ads, email marketing placements, and sponsored product listings. One of the most common types of retail media is Sponsored Products. This is a great starting point for many brands but too often brands jump in with sponsored products and mediocre product pages and don’t drive the conversions they were hoping for.

In this webinar, we'll dive into this topic and discuss how your brand can implement a retail media strategy this year. 

You’ll learn:

• An overview of the current retail media landscape
• Examples of how top brands use retail media
• How great product pages and product content are  important  to your retail media strategy