Sell on Target — and Create Engaging and Winning Brand Experiences

Whether shopping in-store, on Target.com, via or click-and-collect, guests rely on product content to learn about items and make smart purchasing decisions. To sell on Target successfully, you need to take control of your product content to deliver exceptional shopping experiences.

You must transform your product pages into full-funnel brand experiences optimized for visibility and conversion to thrive on Target. With Salsify, manage all the complexities of your digital presence in one integrated platform designed to help you win the algorithm.

Continuously Drive Performance on the Digital Shelf

Centralize

Centralize your content, validate it against requirements, and submit your content to Target.com.

Develop

Develop and publish rich media in bulk.

Measure

Measure your product page performance and create tasks to turn insights into action.

How Salsify Can Help You Deliver Your Desired Business Outcomes

Build Efficiency With Centralized PIM and DAM

An integrated approach is best for brands focused on the digital shelf. Digital assets and product data should be managed alongside one another with centralized Product Information Management (PIM) and Digital Asset Management (DAM) modules.

By sharing critical functionality across these two modules — including workflows, user permissions, and product taxonomy — they create many opportunities to drive efficiency and can establish a true central source of truth for all of your content.

In Salsify, you can manage all the product data you need to sell on Target, including Target-specific attributes like Target.com Item Numbers (TCINs).

Build thorough, accurate, and descriptive product detail pages in Salsify that boost conversion, drive sales, and build trust.

Leverage Best-in-Class Product Content Syndication

Transform each of your Target product pages into a full-funnel shopping experience. Seamlessly syndicate core product content — and always know that your content meets Target's ever-changing requirements.

The Salsify direct connection to Target supports automatic schema updates, full content refresh, video, and real-time data requirement updates within the Salsify Readiness Report.

Readiness Reports in Salsify help validate content readiness automatically.

Drive Conversion With Enhanced Target Product Pages

Go beyond essential product information and create compelling shopping experiences for your consumers with below-the-fold content. Creating and publishing enhanced content is easy and scalable across your entire product assortment with the Salsify Enhanced Content Experience Builder.

Salsify streamlines publishing to Target, so you’ll see your product content live practically in real-time on Target’s site and app.

Salsify’s Enhanced Content Experience Builder helps brands create enhanced content at scale while improving your Target scorecard.

Optimize Target Product Pages

It’s not enough to publish your product content to Target. You must also optimize your content for improved visibility and increased conversion, which helps you drive market share and secure your margins.

Track content performance on your product pages, identify opportunities for improvement, and monitor risks to your brand — all from the same platform where you already syndicate and manage content.

Automated Insights from Salsify helps you optimize your Target product pages.