Sell on Wayfair — and Create Engaging and Winning Brand Experiences

At Wayfair, product content powers the customer experience.Shoppers rely on accurate and compelling content to learn about products and to make smart purchasing decisions. To sell on Wayfair successfully and grow your sales, you must deliver top-notch content and delight customers every step of the way.

Continuously Drive Performance on the Digital Shelf

Centralize Content

Centralize your content, manage requirements, and submit your information to Wayfair.com with item automation.

Measure Performance

Measure your product page performance and create tasks to turn insights into action.

Simplify Collaboration

Simplify the cross-team collaboration process and drive operational excellence with powerful workflow capabilities such as bulk task management, role-specific user permissions, and enterprise-grade security.

Go To Product

Stand Out on Wayfair's Digital Shelf With Enhanced Content

Enhanced Content

With Salsify, brands can generate rich media pages for multiple products at once using our user-friendly visual layout editor. Then, they can publish that content to major retailers like Wayfair and other digital touch points, including direct-to-consumer (D2C) sites and digital catalogs.

Quickly Get Your Products To Market

Item Automation

With Salsify, brands can publish products to Wayfair.com with item automation.

“Wayfair seeks to define what is possible in the ecommerce ecosystem, striving to not only meet the needs of established partners but also those looking to adapt to and grow their online retail presence. By seeking to create an environment where all partners can succeed, the partnership with Salsify was a natural extension in Wayfair’s quest to provide end-to-end product information management solutions.”

Andrew Woodward
Head of Global Integration Partnerships and Solutions, Wayfair