Salsify ProductXM Definitions and Entitlement Guide

Core Products

Salsify ProductXM Platform

Salsify's proprietary, cloud-hosted experience platform that serves as the foundation on which all product modules and applications are built.

Key platform capabilities include:

• Security
  • User and group permissions enabling administrators to control which platform features are available to which users and groups
  • Entity permissions enabling more granular control of access to specific products and other entities
  • Single Sign-On to support integration with any SAML 2.0 compliant enterprise directory system

• Workflows (and Alerting)
  • To manage and scale self-serve orchestration of content-based flows across large teams
• API access
  • Providing access to Salsify’s RESTful APIs for automation, integration and application development
  • Limited hierarchical data modeling
• Data imports / exports
• Digital Asset Management (DAM) as a central source of truth for all digital assets
• Search
• Multilingual options
• Digital catalogs and sell sheets
• Administrative / management console

Modules

Activation

Enables brands to activate product content (stored in Base Platform) to all digital shelf endpoints, such as retailers and marketplaces

• Includes understanding unique retailer requirements and translating channel-specific mapping/transformations

Includes options for two "non-traditional" endpoints not specific to a particular retailer

• Open Catalog: Standardized product content data pool that any brand can publish to and any retailer can pull from
• Digital Catalogs: Allows brands to centrally manage their product content and digital assets, then activate them to Digital Catalogs to be used for training/enablement/sales

PIM (generally for new customers and customers that purchased Salsify after 2/1/2020)
Governance (generally for customers that purchased Salsify prior to 2/1/2020)

Enables brands to add structure and governance to how product content is stored and validated

• Structured control over content validation, data management, and governance processes facilitates the creation of a “source of truth” and content management at scale
• Ability to create taxonomies and add validation rules to those taxonomies
• Access to extensive hierarchical data modeling to define the structure of product families
  • Use of inheritance to more efficiently store data throughout a product family
• PIM specific workflow features including taxonomy and validation driven flows
• Custom Data types (e.g. BOM, Brand, Assortment)

Applications

Enhanced Content

Salsify tool for building and publishing enhanced content at scale and across retailers

• Also referred to as “below-the-fold” content, or A+ content, or Rich Media
• Uses graphic layouts and multimedia elements such as video, feature tours, etc. to showcase product features and provide detailed product information

Insights

A suite of digital shelf analytics reports that deliver data and actions to optimize product performance.

• Content Module: includes Product Page Scorecards, Content Compliance, Share of Search, and Search Engine Optimization (SEO).
• Buy Box Module: includes Buy Box & Availability, Minimum Advertised Price (MAP) Price Comparison, and Competitive Price Intelligence

GDSN

A network of data pools that enables companies to manage and exchange all product data (including supply chain and marketing information) in a standardized, unified solution

Salsify Sites & Experiences

Salsify Sites & Experiences enables the creation of out-of-the-box, B2B, or B2E focused site experiences.

• Sites: Includes all functionality under Classic Catalogs, as well as the following:
  • Ability to preview and publish Sites using “ready and complete” product data
  • Product groupings & variant displays for an improved navigation
  • Global property sets to scale catalog site management across teams & markets
  • Branding customization for more personalized site experiences
    
    
• Classic Catalogs: Allow for the sharing of data stored in Salsify with customers, partners and teams.
  • Record and property selection
  • Content in digital catalogs always reflect the live data in CommerceXM Core Platform
  • Search and filtering
  • Spreadsheet exports
  • Digital asset exports

PIM for D2C

Above mentioned PIM functionality for the purpose of enabling brands to manage, activate, engage, and optimize product content on their D2C destinations (e.g., Shopify, Bigcommerce)

Salsify Orders & Inventory / Marketplace Commerce

A centralized commerce hub for brands to manage direct selling destinations at scale (marketplaces, social media, and ecommerce platforms).

• Centralizes all orders from disparate endpoints
• Ensures product availability matches actual inventory across sites
  
  

Offering Entitlements

Cross-Product

Authorized User

Authorized User means each of Customer’s employees, agents, and independent contractors who are enabled with access to the Platform.

Each Authorized User’s license is intended solely for such Authorized User and cannot be shared or used by any other individual, provided that it may be reassigned to a new Authorized User replacing the previous Authorized User if the previous Authorized User terminates its employment Customer, changes job status or function, or otherwise no longer requires use of the Platform.

For avoidance of doubt, the aggregate number of Authorized Users accessing and using the Platform at any time shall never exceed that aggregate amount of Authorized User licenses purchased by Customer.

SKU

An individual record stored in the Salsify platform, including product and non-product records. SKUs exclude Digital Assets. SKU entitlements apply to both production and non-production instances.

In the case of records in a hierarchy, the records at each level of the hierarchy are counted separately. SKUs representing the same product or other entity in two or more Salsify instances are counted separately.

Digital Asset

Any content that is stored digitally in the Platform, including images, videos, comparison charts, photos, logos, and brand guides. Digital Asset entitlements apply to both production and non-production instances. Digital Assets representing the same content stored multiple times in one or more Salsify instances are counted separately.

Operating Unit

A distinct licensing center for an organization

• Can vary depending on the internal structure of a customer’s business

• Generally represents a separate management structure and/or P&L (i.e. Region, Brand, Country, Division, etc.)

Bandwidth

The monthly amount of data, in gigabytes, transmitted from Salsify’s content delivery network (CDN) to any internet channel. Asset Bandwidth entitlements apply to data stored in both production and non-production instances.

Storage

The size, measured in gigabytes, of all assets that a Customer has stored in the Platform. Asset Storage entitlements apply to both production and non-production instances.

Instances

Production Instance:

• Salsify environment that supports business users
• Each Operating Unit includes a subscription for one (1) production instance

Non-Production Instance:

• An additional environment beyond production (e.g. staging, QA, etc.)

Module/Application-Specific:

Digital Shelf (Activation)

A unique selling destination. There are three considerations for what qualifies as a digital shelf:

1. Unique .com endpoint: For most retailers and marketplaces, this is typically a .com endpoint, regardless of the number of channels used in Salsify to send product data to the endpoint. Examples: Lowes.com, Wayfair.com.  A D2C site also qualifies as a unique .com endpoint.

2. Same .com but different selling models: Distinct selling models (1P/owned vs 3P/marketplace) that are part of the same .com domain count as unique digital shelves. Examples: Walmart.com (1P) vs Walmart Marketplace (3P) and Amazon Vendor (1P) vs Seller (3P) -- each would be two different digital shelves

3. Family of domains that operate as a single entity: Example: Amazon treats all five Amazon Marketplaces in Europe as a single entity -- Amazon Europe. That would represent a single Amazon Europe Digital Shelf, allowing customers to activate content across all available Amazon marketplaces in Europe. 

Channel (Activation)

A content syndication endpoint from the Platform

• One channel could support a single eCommerce site; or 
• One channel could support a subset of an eCommerce site (i.e. item set-up or content refresh.) 
• Channel counts also include custom channels

Activation Region (Activation)

A geographic region where an organization is entitled to activate content

• Refers only to where the data is being sent, not where it is created or managed

• There are five Activation Regions: 1. North America (US, Canada, Mexico); 2. EMEA (Countries in Europe, Middle East, and Africa); 3. APJ (Countries in Asia-Pacific, South Asia, Southeast Asia, Australia, New Zealand and Oceania); 4. China; 5. LATAM (Countries in Latin America and South America)

• Note that while APJ region includes Australia/New Zealand, it does not include access to the SKUlibrary network of retailers, which must be purchased separately. Salsify offers a custom SKU: SKUlibrary Retailer Activation Network wherein customers can purchase this to access and syndicate to the SKUlibrary retailer network.

SKUlibrary Retailer Activation Network (Activation)

Syndication access to the exclusive SKUlibrary retailer network from SKUvantage. These retailers are in Australia/New Zealand.

Impression (Enhanced Content)

Salsify counts an Impression when a retailer retrieves Enhanced Content from Salsify’s CDN for the purpose of rendering the Enhanced Content on the retailer’s product detail page. Entitlements for Impressions are measured per subscription year as indicated on the applicable Order.

GLN (GDSN)

1 global location network (GLN) entitlement is consumed when a customer has synchronized at least 1 product to a particular data recipient GLN via the Salsify GDSN data pool.

Marketplace (Salsify Orders & Inventory / Marketplace Commerce)

An e-commerce destination that processes consumer transactions for brand manufacturers or other sellers to fulfill and service

Orders (Salsify Orders & Inventory / Marketplace Commerce)

Any new order brought into the Platform after Salsify initiates a marketplace connection

• An order is defined as a unit of customer purchase with a single 'Order ID' from the end-marketplace

Listing (Insights)

A unique product that is live on a retailer site and monitored through an Insights report

Site (Insights)

An individual website domain that is monitored by Insights

• In cases where one digital shelf has multiple URLs, the number of sites is equivalent to the number of distinct URLs (example: walmart.com, marketplace.walmart.com and grocery.walmart.com count as 1 digital shelf, but 3 sites)

Frequency (Insights)

The number of times Salsify crawls a given product on a product detail page in a defined time period (e.g. every 8 hours)