Increase Online Conversions With Product Data Enrichment

Exceptional Product Pages Require Content Enrichment

Manage Top-Off Content
Onboard all the marketing and product content needed to create winning digital product experiences.
Optimize Product Experiences
Keep up with the constantly changing digital shelf by quickly incorporating new attributes used to optimize and personalize digital shelf experiences.
Product Transparency
Use top-off content to help consumers make more informed online purchase decisions.

"The product pages for our non-food ranges must highlight product strengths and uses. The demand for enrichment is higher on the digital shelf than in stores, where a salesperson can answer different questions ... It’s much quicker to verify information than to enter it manually, and our teams can focus on more qualitative tasks [and] work on strengths."

— David Levalois, Head of Enrichment/Merchandising and Searchandising, Carrefour HOW CARREFOUR DID IT

Create Winning Product Experiences

Onboard the Right Data

Collect high-quality content needed to create product experiences that win on the digital shelf, including marketing content, regulatory data, product attributes, rich media, and much more.

Blog: What Are the Proven Best Practices for Complete Product Content?

Safeguard Your Brand

Avoid fines and brand damage associated with incorrect product information by building a collaborative data review and approval process to publish product pages consistent with consumer and regulatory requirements.

Optimize Product Experiences at Scale

Quickly adapt to ever-increasing data volumes by leveraging automation tools, real-time data quality monitoring, and a platform purpose-built to handle all the rich product content needed for the digital shelf.

Blog: Art of the Product Title: Optimization Tips (With Winning Examples)

Win on the Digital Shelf by Integrating SXM Into the Rest of Your Enterprise Systems Architecture

Guide

What Is Enhanced Product Content? A Digital Shelf Guide | Salsify

What's enhanced product content, AKA below-the-fold content, A+ content, and rich media? It creates ...

GUIDE

Product Pages: Best Practices for Retailers I Salsify

To win on the digital shelf and offer exceptional experiences, retailers must adopt an effective ...

ON-DEMAND WEBINAR

How Product Data Helps You Win the Digital Shelf

The consumer retail world is rapidly changing with ecommerce playing a more important role than ...

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