Sell on Walmart — and Create Engaging and Winning Brand Experiences

Whether shopping in-store, on Walmart.com, or via click-and-collect, shoppers rely on content to learn about products and to make smart purchasing decisions. To sell on Walmart successfully, you need to take control of your product content to deliver exceptional product experiences.

Walmart Omnispec API Connection

Salsify launched its direct connection to the Walmart OmniSpec API Suite. Publish your best quality content with new and improved capabilities and achieve the highest possible content scores through a faster, safer, and more streamlined process.

You can also publish rich media pages with branded content, impactful descriptions, and engaging product images that impact discoverability and conversion.

LEARN MORE

Expand Your Market Share With Walmart and Salsify

Walmart, the world's largest retailer with over $600 billion in combined revenues, has ramped up its digital commerce efforts since entering the online arena in 2000.

With a focus on an omnichannel future, brands can sell to Walmart in bulk via the first-party marketplace (1P), placing the responsibility on Walmart to fulfill orders. They can also directly sell on Walmart to customers through the company’s third-party marketplace (3P), managing inventory and fulfillment independently.

Walmart recommends partnering with a recognized full-service solution provider, like Salsify, to create optimal selling experiences. Salsify offers a direct connection for item setup, rich media publication, and content refresh for 1P and 3P selling channels.

We work closely with them to offer our customers the in-store, online, and marketplace syndication tools needed to sell on Walmart successfully.

Our direct connection leverages the power of Salsify’s unified platform of Product Information Management (PIM) and Syndication to meet Walmart’s requirements at scale, automating product content transformation, validation, and publication. Save time, reduce manual effort, and expand market share with the world's biggest retailer.

In 2024, Salsify launched a direct connection to Walmart’s OmniSpec API Suite, allowing its customers to syndicate their content and perform their New Item Setup (NIS) and Partial Content Refresh (PCR) operations with new and improved capabilities that will help them to publish their best quality content and to achieve the highest possible content scores.

Stand Out on Walmart’s Digital Shelf With Rich Media

Brands can generate rich media pages for multiple products at once with Salsify’s user-friendly visual layout editor. They can then publish it to critical retailers like Walmart and all their digital touch points, including direct-to-consumer (D2C) sites and digital catalogs.

LEARN MORE

Centralize Content

Centralize your content, validate it against requirements, and submit your content to Walmart.com.

Publish Rich Media

Develop and publish rich media in bulk.

Measure Performance

Measure your product page performance and create tasks to turn insights into action.

"Measure your product page performance and create tasks to turn insights into action."

Steve Breen, Former Chief Merchandising Officer, Walmart.com

Walmart and Dr. Pepper's Product Content Partnership: How Two Global Leaders Met the New Demand of Digital Shoppers
READ CASE STUDY

"What's key for us is while all our product information is in one place in Salsify, we can automatically generate and maintain customized product feeds appropriate to every channel."

Seth Diamond, Former VP of eCommerce, Drive Medical

Learn How Drive Medical Added 900 Products to Walmart.com in One Day
READ CASE STUDY

$ 0 B

Walmart Will Invest $1B in Its Ecommerce Infrastructure

0 %

of Amazon Sellers Plan To Expand to Walmart.com