Salsify Ecommerce Blog Posts by: Carrie Mesing

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

2025 Consumer Research Report Unpacks Crucial Shopper Insights

Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...

The Top 10 Consumer Trends To Watch in 2025 Fetured Image

Ecommerce Trends

8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why Fetured Image

Featured

14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

Customer Voices

6 minute read

Carrie Mesing of Danone: How We Syndicated More Than 1,000 Products in 90 Days

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...

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Omnichannel Commerce Strategy

26 minute read

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

13 minute read

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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