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    Featured
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    14 minute read

    Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

    Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...
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    Ecommerce Trends
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    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
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    Ecommerce Trends
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    5 minute read

    2025 Consumer Research Report Unpacks Crucial Shopper Insights

    Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...
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    Ecommerce Trends
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    12 minute read

    Why Shoppers Love In-Store Mobile Shopping — and How To Make It Work for Your Brand

    You’ve heard the phrase, “The call is coming from inside the house.” You might know it as a callout of hypocrisy or inner turmoil — or perhaps recognize it for its fear...
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    Consumer Research 2025
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    7 minute read

    Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s "2025 Consumer Research" report.
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    Artificial Intelligence
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    6 minute read

    Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

    Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...
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    Ecommerce Leadership and Teams
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    8 minute read

    Strategic Planning Secrets Every Ecommerce Leader Should Know

    Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.
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    Ecommerce Trends
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    10 minute read

    Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

    The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...
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    Ecommerce Trends
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    10 minute read

    Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent

    The 2024 holiday season has come and gone.
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