Salsify Ecommerce Blog

Ecommerce Marketing

|

6 minute read

How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...

Read More

Consumer Research

|

14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

Read More

Artificial Intelligence

|

11 minute read

Why Shopper Interest in AI Shopping Assistants and Chatbots Is Growing — and How Brands Can Deliver Value

Artificial intelligence (AI) has made its mark in almost every industry — and ecommerce is no exception.

Read More

Consumer Research

|

7 minute read

Brand Trust Makes 87% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 87% of them, according to Salsify’s upcoming “2025 Consumer Research” report.

Read More

Ecommerce Marketing

|

17 minute read

Why Advent Calendar Marketing Is the Hottest Holiday Trend

Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

Read More

Ecommerce Trends

|

23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

Read More

Salsify

|

14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

Read More

Ecommerce Trends

|

8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Read More

Ecommerce Marketing

|

10 minute read

Top Ecommerce Trends To Watch in 2025

2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...

Read More