Salsify Ecommerce Blog

Ecommerce Trends

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6 minute read

Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...

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Ecommerce Marketing

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10 minute read

What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...

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Ecommerce Trends

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14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

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Ecommerce Trends

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19 minute read

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

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Featured

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13 minute read

New Consumer Research: How Do Shoppers Feel About Personalization in Ecommerce?

There’s nothing worse than scrolling past hundreds of products you wouldn’t touch with a 10-foot pole to find what you need.

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Ecommerce Trends

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7 minute read

The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...

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Ecommerce Trends

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10 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

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Ecommerce GTM Strategy

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13 minute read

10 Creative Tactics To Maximize Ecommerce Profitability

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...

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Ecommerce Trends

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8 minute read

What Are Inclusive Design Products?

From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages...

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