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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

How Apparel Retailers Can Adjust to Amazon’s New Approach to Fashion

Takeaway: Considering the fact that Amazon wants to take over apparel retail with it being the starting point for 55% of online shoppers, e-commerce retail needs to quickly...

4 Changes in Shopping Behavior that Could Impact Your Holiday Sales

Here’s the good news: Analysts are predicting that this will be the best holiday season for retailers since 2008. This year, consumers plan to spend an average of $636 on...

Improve Your Consumer-First Marketing Approach

Takeaway: Today’s marketing teams face a growing list of digital channels on which to reach consumers. Here are actionable steps to put your consumer – and the product...

Our First Try at Improving STEM Education in Boston

It’s STEM week in Boston! That means there are hands-on learning experiences taking place in middle schools through the city to get students more excited and comfortable...

New Data Confirms: Every Buyer's Journey is a Winding Road

The Takeaway: Shoppers use multiple devices to browse and research before buying. It's no longer enough to have quality product content for every product, you need to have...

Omnichannel Commerce Strategy

Delivering Online: What Food Shopping Can Teach Other Retail (Pt. 2)

In part one of this series, we shared lessons in good checkout content for other online retailers. In this second part, we look at validation through reviews. By putting...

Top 5 Takeaways from Shop.org

At this year’s Shop.org Retail’s Digital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities...

Publish Your Product Content with Greater Confidence

When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...

New Ways Retailers Can Share Content With Brand Manufacturers

Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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