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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

3 Ways To Improve the Customer Experience in Omnichannel Retail

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were...

EBOOK: How Brands and Retailers Are Tackling Distributed Commerce

As distributed commerce continues to blur the lines between in-store and online shopping, creating a consistent and comprehensive experience for your customer regardless of...

How Product Content Can Help Fuel Faster Delivery Expectations

Takeaway: With same-day delivery options becoming the expectation for shoppers, the consumer journey is changing. As a major asset in the quick digestion of product...

Omnichannel Commerce Strategy

How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...

The high-touch tactics that are winning over customers

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world...

Our $30M Series C news and retrospective

We announced yesterday that Salsify raised a $30 million C round. We're excited about how this funding will allow us to grow our company and our platform. So far, we have...

From the front lines of #NRF17: Moving from uncertainty to certainty

This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people...

Optimizing Mobile Product Content

Make sure your product content is ready and optimized for every screen your shopper uses. Everyone is talking about mobile e-commerce and how it’s starting to edge out...

What’s Your Consumer Relationship Status? How To Improve Loyalty

Takeaway: Shoppers view delivery and post-delivery as part of the brand experience. Retailers must take a hard look at the “After-sale” or “Post-purchase” stage and the...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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