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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

New Data Confirms: Every Buyer's Journey is a Winding Road

The Takeaway: Shoppers use multiple devices to browse and research before buying. It's no longer enough to have quality product content for every product, you need to have...

Omnichannel Commerce Strategy

Delivering Online: What Food Shopping Can Teach Other Retail (Pt. 2)

In part one of this series, we shared lessons in good checkout content for other online retailers. In this second part, we look at validation through reviews. By putting...

Top 5 Takeaways from Shop.org

At this year’s Shop.org Retail’s Digital Summit, we all got a glimpse at the future of retail. Both technology and consumer demand will drive the challenges and opportunities...

Publish Your Product Content with Greater Confidence

When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...

New Ways Retailers Can Share Content With Brand Manufacturers

Today we announced that the Salsify Product Content Management (PCM) Platform now features new capabilities for retailers that enable unprecedented collaboration with brand...

Citizens of Salsify: Director of Product Management Kristen Fortino

With our Salsify team growing, we’ve introduced a new blog series to introduce some of our team members and how they contribute to the company. Next up is Kristen Fortino...

Supplier to Partner: How To Make the Most of Retailer Relationships

Over the past decade, the world of retail has changed dramatically. Not only do digitally-empowered customers now shop at their own convenience – when, where and how they...

Omnichannel Commerce Strategy

Delivering Online: What Food Shopping Can Teach Other Retail (Pt. 1)

Takeaway: Successful online grocery and takeout delivery services have mastered convenient checkout processes to support their fast-turnaround times and drive results. In...

Home Meridian: How we empowered our sales teams with Sell Sheets

I’m the Director of Ecommerce for Home Meridian International, one of the world’s largest furniture producers, shipping more than 12,000 containers a year. HMI includes the...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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