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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

4 Key Takeaways About Google Manufacturer Center

Better product content can improve your rank on Google Ecommerce companies need to make sure that consumers have easy access to all the information they might want...

What your CPG brand needs to know about SmartLabel

The SmartLabel™ initiative was launched nearly two years ago by the Grocery Manufacturers Association (GMA) to address the abundance of inaccurate, outdated, or conflicting...

Omnichannel Commerce Strategy

How to protect your brand identity

You’re a brand who’s built an identity for decades, maybe even 100+ years. The internet has caused a major disruption in how your brand is able to communicate with your end...

How mobile is changing your customer's shopper journey

Consumers are creating their own shopping journeys and the path to purchase isn’t always a straight line. Increasingly, that unpredictable path to purchase involves multiple...

PIM 2.0 - What is PIM and Where is it Going?

Takeaway: Product information management (“PIM”): essential to aggregating, managing, and collaborating on data and consumer-facing content. So important, Forrester recently...

How Millennials Think About Your Product Content

Takeaway: I'm a millennial who keeps an eye on the latest whole food and health food trends. Here are 4 ways that food brands and retailers can catch and keep my attention,...

What It Takes To Have the Best Furniture Product Content on Amazon

We went shopping for furniture and home goods on Amazon this week and thanks to our newly launched Product Content Grader were able to see just how well some of the site’s...

Unpacking Digital Influence on Furniture and Home Goods Purchases

Most furniture shoppers want to see exactly what they are getting before they buy. They expect their new couch or dining room table to last for several years. They want their...

Are You Prepared for Voice-Powered Shopping?

Takeaway: Voice-command devices like Google Home and Amazon Echo are the latest way technology is changing how consumers shop. Here are five must-dos to prepare your product...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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