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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

5 Questions To Ask Before Launching a Direct-To-Consumer Channel

In today’s distributed commerce world, many brands have found a direct-to-consumer (DTC) sales channel has provided a new revenue stream, better insights on customer...

What is Unified Commerce?

Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this...

Elevate your customer experience online and off

Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The...

Omnichannel Commerce Strategy

3 Ways To Improve the Customer Experience in Omnichannel Retail

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were...

EBOOK: How Brands and Retailers Are Tackling Distributed Commerce

As distributed commerce continues to blur the lines between in-store and online shopping, creating a consistent and comprehensive experience for your customer regardless of...

How Product Content Can Help Fuel Faster Delivery Expectations

Takeaway: With same-day delivery options becoming the expectation for shoppers, the consumer journey is changing. As a major asset in the quick digestion of product...

Omnichannel Commerce Strategy

How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...

The high-touch tactics that are winning over customers

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world...

Our $30M Series C news and retrospective

We announced yesterday that Salsify raised a $30 million C round. We're excited about how this funding will allow us to grow our company and our platform. So far, we have...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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