Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Salsify

4 minute read

How to market in an age of personal branding

The personal brand has become a core identity for today’s consumers, who have become used to curating their public profiles on Facebook and Instagram, sharing personal...

Salsify

7 minute read

5 Questions To Ask Before Launching a Direct-To-Consumer Channel

In today’s distributed commerce world, many brands have found a direct-to-consumer (DTC) sales channel has provided a new revenue stream, better insights on customer...

Salsify

4 minute read

What is Unified Commerce?

Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this...

Salsify

3 minute read

Elevate your customer experience online and off

Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The...

Omnichannel Commerce Strategy

4 minute read

3 Ways To Improve the Customer Experience in Omnichannel Retail

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were...

Salsify

4 minute read

EBOOK: How Brands and Retailers Are Tackling Distributed Commerce

As distributed commerce continues to blur the lines between in-store and online shopping, creating a consistent and comprehensive experience for your customer regardless of...

Salsify

4 minute read

How Product Content Can Help Fuel Faster Delivery Expectations

Takeaway: With same-day delivery options becoming the expectation for shoppers, the consumer journey is changing. As a major asset in the quick digestion of product...

Omnichannel Commerce Strategy

4 minute read

How Rawlings Readied Its 130-Year-Old Brand for Ecommerce

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are...

Salsify

5 minute read

The high-touch tactics that are winning over customers

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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