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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    3 minute read

    The Google Effect: Seizing the Product Content Opportunity

    It's been a few weeks since Google announced that it will be launching a "buy" button - and now that all of the initial hype has faded, the reality of what this means for...
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    Salsify
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    5 minute read

    Becoming a Good Person in 9 Days: An Intern and Salsify's Culture

    I was perusing our internal Wiki the other day, and came across this post from one of our summer interns. It's often hard to articulate a company culture - why it's actually...
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    Omnichannel Commerce Strategy
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    4 minute read

    Top Brand Questions: How Much Product Content Is Enough?

    On a daily basis we talk to brands who make all sorts of awesome products. From sporting equipment to baby supplies to lighting fixtures and so much more. For many of them...
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    Omnichannel Commerce Strategy
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    2 minute read

    New Data: Detailed Product Information is the #1 Criteria for Buying

    Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...
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    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    5 minute read

    3 Steps to Using Product Categories to Drive Multi-Channel Sales

    Hearing cranky men banter is amusing. But their lack of concern for the difference between two types of bread made me think - who does care about the details of the bread...
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    Omnichannel Commerce Strategy
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    3 minute read

    Is Your Product's Packaging a Brick & Mortar Shop-Block?

    Bringing a product from idea to reality takes the work of many hands, and the packaging is often the last piece of the puzzle. In contrast, packaging is the first thing...
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    Omnichannel Commerce Strategy
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    5 minute read

    Brand Crush: 5 Reasons To Love Rainbow Sandals

    Ecommerce has effectively democratized retail: anyone, anywhere can open up an online shop and sell their wares to people near and far. Not only does this give shoppers more...
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    Omnichannel Commerce Strategy
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    2 minute read

    The 3 Pillars of Consumer Confidence

    No matter what your eCommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer...
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