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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Click-and-collect: Nightmare or dreamy?

Why not click-and-collect? There are a few reasons. Click-and-collect fever is sweeping the retail world. While only 43 percent of retailers in North America have a...

The 11 Rules of Product Content, Part II: A Video Blog

Here are the next six rules for creating product content that sells. In case you forgot, these rules came from an ebook we put together with creative content agency...

Goodbye Google Sidebar Ads, Hello Product Placements

The Takeaway: Google no longer features sidebar ads on the right side of search results. Product content will now be shown for 3.5 billion searches per day. That means 3.5...

How to Prepare for GDSN Major Release 3

Preparing for Major Release 3 can be overwhelming and intimidating. Luckily for you, we've put together some background and how-to tips to help you get started in preparing...

Omnichannel Commerce Strategy

1WorldSync Certifies Salsify for GDSN Major Release 3

We're pleased to announce that as of February 25th, 2016, Salsify is now certified by 1WorldSync to send content for GS1's Global Data Synchronization Network (GDSN) new...

Omnichannel Commerce Strategy

Best 3 ways retailers can use return policies to their advantage

The Takeaway: Retailers today are trying to reduce and avoid returns like the black plague because they are so costly. Get creative with your return policy and you may see...

Important Update on Google Shopping Requirement

In the next few months, Google will start to require Global Trade Item Numbers (GTINs) for any new, in-stock product that has a GTIN assigned by a manufacturer.

New: How to Sync Your Digital Assets to Salsify from Box

What’s great product content without images and videos? The short answer is probably not so great product content. In order to make your products stand out on the digital...

The 11 Rules of Product Content, Part I: A Video Blog

Having worked with some of the world's biggest brands, we know how hard it can be to devise a strategy for product content.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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