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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    4 minute read

    Top Brand Questions: How Much Product Content Is Enough?

    On a daily basis we talk to brands who make all sorts of awesome products. From sporting equipment to baby supplies to lighting fixtures and so much more. For many of them...
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    Omnichannel Commerce Strategy
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    2 minute read

    New Data: Detailed Product Information is the #1 Criteria for Buying

    Comscore and UPS recently shared the results of some really interesting consumer research that looked closely at online shopping behavior and decision criteria. The results...
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    Omnichannel Commerce Strategy
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    7 minute read

    Are Brands Taking Advantage of the Omni-Opportunity?

    This is a 12-pack box of Coca-Cola. The design, consistency, and timeless nature of the branding have made it recognizable by practically anyone. No matter where I’m...
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    Omnichannel Commerce Strategy
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    5 minute read

    3 Steps to Using Product Categories to Drive Multi-Channel Sales

    Hearing cranky men banter is amusing. But their lack of concern for the difference between two types of bread made me think - who does care about the details of the bread...
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    Omnichannel Commerce Strategy
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    2 minute read

    How Many Hands Create Omnichannel Product Content? [Infographic]

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    Omnichannel Commerce Strategy
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    6 minute read

    What Are Extended Attributes?

    Retailers have long required their suppliers to provide product attributes in order to support the sale of physical goods. Once upon a time these attributes were primarily...
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    Omnichannel Commerce Strategy
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    6 minute read

    Handbag, Purse, Pocketbook? Why Your Product Classification Matters

    How do people discover your products? Yes, there’s things like Pinterest and Twitter and banner ads and content marketing, and best practices surrounding each strategy. But...
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    Salsify
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    3 minute read

    Bye Paper Catalogs, Showcase and Share Product Information Digitally

    While our blog generally focuses on industry trends, best practices, and interviews, we’re taking a moment this week to share an exciting new free tool: shareable digital...
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    Omnichannel Commerce Strategy
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    6 minute read

    Why Product Information Management Is a River, Not a Lake

    Left untamed, product information management can get a little...unwieldly. Just think about a company with one thousand SKUs. One thousand SKUs already sounds like a lot of...
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