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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Product Page Optimization
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    17 minute read

    Click, Shoot, Sell: Product Photography Tips and Tricks

    Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...
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    Ecommerce GTM Strategy
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    9 minute read

    Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

    You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...
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    Ecommerce GTM Strategy
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    5 minute read

    Why Is It Beneficial To Use Digital Catalogs?

    The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.
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    Ecommerce Trends
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    8 minute read

    Ecommerce Holidays: What Inclusive Marketing Is (And Why It Matters)

    Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...
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    Ecommerce Trends
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    10 minute read

    Messy Middles: Navigating the New Path To Purchase in Ecommerce

    Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester,...
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    Enhanced Content
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    14 minute read

    Art of the Product Title: Optimization Tips (With Winning Examples)

    Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...
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    Ecommerce Marketing
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    13 minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Ecommerce Trends
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    13 minute read

    Beyond Discounts: 10 Creative Ways To Drive Black Friday and Holiday Ecommerce Sales

    The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
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    Ecommerce Marketing
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    9 minute read

    Unusual Shopping Behaviors Beyond Drunk Shopping and Midnight Splurges

    “You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall...
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