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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

How to Budget Time for an Animated Marketing Video in Just 3 Days

A great marketing video is essential for any company. It can also be quite a drain on your resources, especially if your plan involves investing in clunky editing software or...

Toolkit: How To Create an Animated Marketing Video for $100 or Less

In today's super visual world, every company knows that it needs awesome marketing videos. Because of this, most companies are willing to drop tens of thousands of dollars...

3 Free, Web-Based Tools For Awesome Graphic Design in Under 30 Minutes

Especially in today's digital world, awesome design is a marketing must. While spending the money and time to master the Adobe Creative Suite will always be a great...

Analytics + Software = Marketing!

Marketing, especially in e-commerce, just isn’t what it used to be. As a marketer, you can still aspire to be Don Draper...so long as your version of Don Draper spends his...

Infographic: The Evolution of the Barcode

Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...

How GPC and GDSN Can Unlock Better Communication With Other Companies

We feel your pain: communication across the e-commerce supply chain kind of sucks. But we also bring good news! There are standards like GS1 that are waiting to rescue you -...

A Revlon Example: How Poor Product Descriptions Can Harm Brand Image

Building up an awesome brand doesn't stop once you've landed an A-list celebrity as your brand ambassador. (Though it certainly does help!) Maintaining that brand image and...

Infographic: Decoding the Technical Alphabet of E-Commerce Systems

From CDN to PLM, the technical ecosystem of e-commerce is filled with daunting abbreviations that can make it difficult to discern the systems your company needs most. So we...

Nathan Stoll on Social Shopping: Recommendations and $190K Hovercrafts

We all place a special kind of confidence in recommendations. After all, in a time when we're offered more options than ever before, recommendations constitute a form of...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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