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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Infographic: The Evolution of the Barcode

Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...

How GPC and GDSN Can Unlock Better Communication With Other Companies

We feel your pain: communication across the e-commerce supply chain kind of sucks. But we also bring good news! There are standards like GS1 that are waiting to rescue you -...

Cloud-Based Data Repositories Secure Brands for New Product Launches

We understand - finding the best e-commerce software solution for your company is a daunting task. Two weeks ago, we created an infographic to help you "decode" the...

Infographic: How To Exchange Product Data With Your Network

We've spent the last few weeks breaking down the technical systems and processes that create and exchange product data because - let's face it - finding easily digestible...

A Revlon Example: How Poor Product Descriptions Can Harm Brand Image

Building up an awesome brand doesn't stop once you've landed an A-list celebrity as your brand ambassador. (Though it certainly does help!) Maintaining that brand image and...

Infographic: Decoding the Technical Alphabet of E-Commerce Systems

From CDN to PLM, the technical ecosystem of e-commerce is filled with daunting abbreviations that can make it difficult to discern the systems your company needs most. So we...

Pricing Products: How Apple Can Charge $69 for an iPad Case

Let's face it: pricing your products is hard. Your customers are exposed to more choices and lower prices than ever before, and coming up with innovative strategies to combat...

Nathan Stoll on Social Shopping: Recommendations and $190K Hovercrafts

We all place a special kind of confidence in recommendations. After all, in a time when we're offered more options than ever before, recommendations constitute a form of...

A Specific and Supported Target Persona Equals Great Product Marketing

Great product marketing gets specific. Just look at eyeglasses phenom Warby Parker, for example. Named after a hybrid of Jack Kerouac characters, the brand is targeted at...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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