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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Infographic: Research Online, Purchase Offline

There was once a time when people thought e-commerce would take over the retail landscape entirely. Though experience has shifted this hypothesis over the years, there's no...

Age Group Marketing in the Digital World

Once upon a time, marketing teams were told that they had to cast as wide a net as possible to sell a maximum amount of products. But things are changing quickly. These days,...

Digital Shelf Insights

Infographic: How Product Content Moves through E-Commerce

A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative,...

The Secret to Successful Packaging in an E-Commerce World

We all know that unique looking packaging draws the eye on a shelf, but many brands do not know how critical a role unique packaging can play in e-commerce. In fact, a recent...

3 Things Health and Beauty Manufacturers Should Know About the Changing World of Cosmetics Regulations

With retail giant Walmart recently calling for tighter formulation controls on cosmetics (per Cosmetics & Toiletries, a peer-reviewed scientific resource for the industry)...

How To Balance Personalized Packaging and Brand Identity

The truth is simple: great CPG packaging sells products. But creating that great packaging is much easier said than done, especially as manufacturers aggressively compete to...

How The Beauty 2.0 Awards Cements The Digital Revolution in Beauty

Not more than a year ago, the health and beauty industry was derided for being one of the slowest adopters of digital technology. But with the first Beauty 2.0 Awards Summit...

Walgreens and Digital Retail: The Surprisingly Innovative Partnership

For those who are still skeptical that traditional brick-and-mortar chains can thrive in e-commerce, the Walgreens story should shatter all doubt. At this year's Shop.org...

How To Populate Your Digital Channels With Quality Content

Gone are the days when a pretty window display was all a company needed to attract consumers, and in its place is an e-commerce landscape where retail companies must maintain...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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