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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    5 minute read

    Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands

    For food and beverage brands, sustained success in the online-first market means standing out from the crowd with an omnichannel approach that creates interconnected customer
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    Salsify News
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    2 minute read

    Salsify Certification Program: Customer and Partner Training

    The Salsify Customer and Partner Certification Program is designed to provide in-depth education and training across the various components of the Salsify Product Experience...
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    2024 Consumer Research
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    8 minute read

    What Drives the Consumer Purchase Decision Process?

    In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...
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    Ecommerce Leadership and Teams
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    9 minute read

    How Every Team Benefits From a Single Source of Truth for Product Content

    Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...
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    Salsify News
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    4 minute read

    How Salsify Digital Asset Experience Improves Your Brand’s Storytelling

    Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media...
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    Salsify
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    7 minute read

    Starting a DTC Business: 4 Tips for Success

    Direct-to-consumer (D2C) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to...
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    2024 Consumer Research
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    3 minute read

    2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights

    Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...
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    Salsify
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    7 minute read

    4 Winning Retail and Brand Partnership Examples

    We all know the adage, “Two heads are better than one.” Sure, it may seem like an overused phrase, but when it comes to standing out on the digital shelf, you might be...
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    2024 Consumer Research
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    9 minute read

    2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

    If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.
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