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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Digital Shelf Insights
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    9 minute read

    What Is Retail Media, and How Does It Work?

    Today, online sales account for one of every five retail dollars spent, according to Digital Commerce 360. If brands want to cash in on this new retail landscape, they have...
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    Omnichannel Commerce Strategy
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    11 minute read

    Gen Z vs. Gen Alpha: What Do They Want From Brands?

    In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.
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    Ecommerce GTM Strategy
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    9 minute read

    How To Clean Up Digital Marketplaces of Gray Market Sellers

    Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke...
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    The Future of Commerce Is Now
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    9 minute read

    Top Retail Loss Prevention Strategies for Online and In-Store

    If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the...
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    Ecommerce Marketing
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    17 minute read

    15 Email Marketing Types for Successful Ecommerce Campaigns

    Email marketing gives you the unique opportunity to land directly in shopper inboxes.
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    The Future of Commerce Is Now
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    7 minute read

    Experiential Retail 101 — With Top Examples of Experiential Shopping

    Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for...
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    Ecommerce GTM Strategy
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    7 minute read

    Ecommerce Seasonality: What Is It, and How Do You Plan For It?

    Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.
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    Omnichannel Commerce Strategy
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    9 minute read

    What Is Retail Therapy According to Modern Shoppers?

    We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.
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    Ecommerce Marketing
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    8 minute read

    Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

    Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...
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