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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Omnichannel Commerce Strategy
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    11 minute read

    Gen Z vs. Gen Alpha: What Do They Want From Brands?

    In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.
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    Ecommerce GTM Strategy
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    9 minute read

    How To Clean Up Digital Marketplaces of Gray Market Sellers

    Though not quite as epic a battle as Liam Neeson’s “The Grey” (man versus wilderness and wolf), the gray market presents an arduous challenge for brands already trying to eke...
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    The Future of Commerce Is Now
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    9 minute read

    Top Retail Loss Prevention Strategies for Online and In-Store

    If you’re like most people, losing your phone can be the final straw that turns a difficult week into a straight-up disaster. Heck, even the sting of losing a sock in the...
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    Ecommerce Marketing
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    17 minute read

    15 Email Marketing Types for Successful Ecommerce Campaigns

    Email marketing gives you the unique opportunity to land directly in shopper inboxes.
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    The Future of Commerce Is Now
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    7 minute read

    Experiential Retail 101 — With Top Examples of Experiential Shopping

    Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for...
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    Ecommerce GTM Strategy
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    7 minute read

    Retail Seasonality in Ecommerce: What Is It, and How Do You Plan For It?

    Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.
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    Omnichannel Commerce Strategy
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    9 minute read

    What Is Retail Therapy According to Modern Shoppers?

    We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.
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    Ecommerce Marketing
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    8 minute read

    Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

    Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...
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    Omnichannel Commerce Strategy
    |
    11 minute read

    Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

    Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.
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