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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Enhanced Content
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    14 minute read

    Art of the Product Title: Optimization Tips (With Winning Examples)

    Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...
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    Ecommerce Marketing
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    13 minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Ecommerce Marketing
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    13 minute read

    Beyond Discounts: 10 Creative Ways To Drive Black Friday and Holiday Ecommerce Sales

    The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
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    Ecommerce Marketing
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    9 minute read

    Unusual Shopping Behaviors Beyond Drunk Shopping and Midnight Splurges

    “You want my opinion? We’re all a little weird. And life is a little weird. And when we find someone whose weirdness is compatible with ours, we join up with them and fall...
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    Omnichannel Commerce Strategy
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    8 minute read

    Riding the Ecommerce River: Top Amazon Marketing Strategy Tips for Sales Growth

    Amazon is a global ecommerce giant that operates in every continent except for Antarctica.
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    Omnichannel Commerce Strategy
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    13 minute read

    7 Excellent Product Description Writing Examples

    Customers rely heavily on product descriptions to make online purchase decisions. If they understand how a product solves their problems and aligns with their values, they’ll...
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    Ecommerce Trends
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    7 minute read

    What's the Secret to a Top-Performing Media Mix?

    Marketing in the digital age means having more media channel options than ever. There are traditional print and broadcast media outlets, plus social accounts, digital...
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    Ecommerce Technology
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    6 minute read

    How Generative AI Is Reshaping Product Development

    Imagine you’re on the hunt for a new shirt. You know you want something colorful, possibly with a fun pattern, but you haven’t liked the options at your local department...
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    Omnichannel Commerce Strategy
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    9 minute read

    What Are the Differences Between Omnichannel Ecommerce vs. Multichannel Ecommerce?

    From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how,...
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