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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce GTM Strategy
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    6 minute read

    What Is the Importance of Curating Your Own Brand Story?

    Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In...
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    Featured
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    3 minute read

    Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

    On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...
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    Ecommerce Marketing
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    6 minute read

    7 Creative Black Friday Marketing Strategies for Brands

    If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...
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    Digital Shelf Insights
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    10 minute read

    What Is Rich Product Content?

    Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...
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    Product Page Optimization
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    23 minute read

    8 Brand Story Examples From Leading Brands

    Brand storytelling helps shape the perception of your brand and build loyalty. A great brand story — including your origin and history, unique selling point, and values —...
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    Ecommerce GTM Strategy
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    7 minute read

    Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

    Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.
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    Featured
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    10 minute read

    What Are the Most Important Ecommerce Holiday Dates in 2024?

    While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...
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    Digital Shelf Summit
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    4 minute read

    Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

    Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?
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    Product Page Optimization
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    10 minute read

    What Is a Brand Story? (With a Brand Story Template)

    As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...
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