Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

PXM

7 minute read

Why a Supplier Portal Isn’t Necessary — And What To Use Instead

Product data rarely arrives “ready to use.” Unfortunately, it often shows up incomplete, missing important specs, inconsistent, or in the wrong file type.

Fashion and Apparel Brands

11 minute read

Top Consumer Buying Trends for Fashion and Apparel Brands

When consumers shop online today, chances are they’re buying fashion or apparel.

Ecommerce Technology

8 minute read

How To Navigate Marketing Challenges Facing B2B Industrial Manufacturers

Business-to-business (B2B) marketing is no easy task, but for B2B industrial manufacturers, there’s an added layer of challenge: The products they sell are often highly...

Ecommerce Research and Data

13 minute read

Top Ecommerce Trends To Watch in 2026

Ecommerce is growing fast, but the way people shop is changing even quicker. Global ecommerce sales are expected to hit $6.88 trillion this year, accounting for 21.1% of...

Product Page Optimization

8 minute read

Baby Boomers’ Shopping Habits: What Do They Want From Brands?

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and...

Enhanced Content

16 minute read

Art of the Product Title: Optimization Tips (With Winning Examples)

Your product titles are often the first thing a shopper sees, whether that’s in the search results or at the top of your product page. If the title doesn’t convey the right...

Omnichannel Commerce Strategy

8 minute read

5 Best D2C Websites With Excellent Shopping Experiences

Shoppers want the seamless shopping experiences omnichannel commerce provides, prompting both legacy and emerging brands to rethink the direct-to-consumer (D2C) site...

Omnichannel Commerce Strategy

8 minute read

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

GDSN Data Pool

9 minute read

Global Data Synchronization Network: GDSN Meaning and How It Works

The Global Data Synchronization Network (GDSN) is a beacon of streamlined efficiency in modern commerce. This interconnected network of data pools was meticulously designed...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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