Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Digital Shelf Summit 2025

8 minute read

Storyselling Across Every Channel: Nestlé and QuickFire Share Content Strategy Wins Brand storytelling has always been part of great marketing, but a good story isn’t enough if it doesn’t sell. The process has evolved into something more practical,...

Salsify News

4 minute read

How To Prepare Your Brand for 2026: Key Consumer Behavior Changes Revealed Don’t expect shoppers to be loyal in 2026 — they’re willing to switch brands to meet their needs, increasingly likely to interact with reviews, and use AI for product...

Ecommerce Technology

7 minute read

Generative AI in Retail: How Smart Brands Are Moving Past the ‘Trough of Disillusionment’ The initial excitement for generative AI (GenAI) has cooled. And now many brands that invested in early experiments are asking a fair question: Where’s the business value...

Ecommerce Trends

6 minute read

How Spin Master Anticipates and Adapts to Consumer Behavior Changes Ecommerce changes fast — and the changes don’t stop coming: One month, demand may show up in places you’d never expect. Next, a new channel or platform might force you to...

Digital Shelf Summit 2025

7 minute read

Panasonic, WD-40, and Clerdata Share How To Drive Retail Media ROI Through Incremental Measurement Strategies Incremental return on investment (ROI) can make or break retail media sales strategies. Yet, according to eMarketer, 36% of consumer packaged goods (CPG) companies struggle...

Digital Shelf Summit 2025

5 minute read

Kroger Precision Marketing and Kellanova Share How To Drive Incremental Growth Through Advanced Audience Targeting The word “incrementality” shows up in almost every retail media report. But without a clear baseline for organic growth, it’s hard to tell if a campaign actually delivered...

Digital Shelf Summit 2025

10 minute read

New Product Launch Evolution: BIC and Profitero Share How To Lead With Omnichannel Digital Shelf Tactics Launching a new product has always been a high-stakes game. Get it right, and you’ve got a growth engine that can lift your entire category. Get it wrong, and you’ve sunk...

Ecommerce Marketing

11 minute read

Danone and Campbell’s Snacks Drive Digital Commerce With Organizational Transformation Digital commerce is gaining market ground totally and proportionally.

Digital Shelf Summit 2025

5 minute read

Alcohol Ecommerce Trends and Tactics: Insights From Jack Daniel’s, Molson Coors, and Treasury Wine Estates Tending bar is one thing. But have you ever tried to sell the hard stuff online?

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026? The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026 Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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