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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce GTM Strategy
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    14 minute read

    How To Conduct a Competitive Analysis in Ecommerce

    Competition is healthy, but you have to know what your competitors are doing in order to compete. In ecommerce, the stakes are constantly changing. New brands and retailers...
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    Product Page Optimization
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    6 minute read

    Elevating Ecommerce User Experience (UX) for Global Brands and Retailers

    Global ecommerce sales reached $5.7 trillion in 2022 and are expected to cross the $6 billion mark, according to data from eMarketer. In addition to rising sales volumes,...
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    Digital Shelf Insights
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    9 minute read

    Digital Marketing for Ecommerce: The Secret to Increased Visibility and Sales

    The internet and ecommerce have fundamentally changed how most people shop, and digital marketing for ecommerce continues to evolve.
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    Omnichannel Commerce Strategy
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    6 minute read

    Social Commerce Benefits for Businesses

    Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented —...
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    Enhanced Content
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    12 minute read

    Product Detail Page Examples: Personal Care Product and Beauty Brands

    Makeup and personal care product choices are personal. Consumers must match skin tone and type and complexion, which can be tricky to do while shopping on digital channels,...
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    Ecommerce GTM Strategy
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    13 minute read

    Essential Ecommerce Metrics for Data-Driven Growth

    How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as...
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    Product Page Optimization
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    14 minute read

    How To Boost Your Product Page Conversion Rate

    The higher your conversion rate is, the more revenue you get. Easy, right? Regardless, your conversion rate might seem like an elusive ecommerce metric — but there are a...
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    Ecommerce Trends
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    11 minute read

    How Shoppable Content Drives Sales and Enhances Customer Experiences

    The future of ecommerce is here, and much of it’s happening on social media.
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    Ecommerce Trends
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    10 minute read

    How Phygital Transformation Creates Integrated Retail Experiences

    Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of...
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