Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Product Page Optimization

14 minute read

Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...

Ecommerce Trends

5 minute read

2025 Consumer Research Report Unpacks Crucial Shopper Insights

Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...

Ecommerce Marketing

18 minute read

Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

Salsify

14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

Social Commerce

19 minute read

How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

Ecommerce Trends

23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

Ecommerce Marketing

9 minute read

Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.

Ecommerce Marketing

10 minute read

What Is Zero-Party Data — And Is It the Future of Ecommerce Personalization?

First party, second party, third party — what do they all mean in the context of data? It’s difficult enough to get your head around these concepts, but when you throw...

Consumer Research 2025

14 minute read

Shopping Trends: Shopping Has Shifted From an Intentional to Ambient Action — Here's Why

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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