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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Trends
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    7 minute read

    Experiential Retail 101 — With Top Examples of Experiential Shopping

    Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for...
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    Ecommerce Marketing
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    7 minute read

    Retail Seasonality in Ecommerce: What Is It, and How Do You Plan For It?

    Ecommerce sales volumes are steadily increasing. According to Statisa, ecommerce is predicted to account for nearly a quarter of total global retail sales.
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    Omnichannel Commerce Strategy
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    9 minute read

    What Is Retail Therapy According to Modern Shoppers?

    We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.
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    Ecommerce Marketing
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    8 minute read

    Amazon A9 Algorithm vs. A10: Amazon Algorithm 101 for Product-Ranking Success

    Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive...
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    Omnichannel Commerce Strategy
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    11 minute read

    Email Marketing for Ecommerce: Basics, Benefits, and Building a Strategy

    Trying to keep up with emerging marketing trends is tricky. Getting in front of the right people at the right time? Trickier still.
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    Social Commerce
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    10 minute read

    How To Build a Social Commerce Strategy

    Your customers are browsing social media every day. By 2027, Statista predicts that there will be nearly 6 million global social media users.
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    Omnichannel Commerce Strategy
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    14 minute read

    What Is User-Generated Content (UGC)? Plus 3 Winning Examples of UGC

    Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.
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    Ecommerce Trends
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    13 minute read

    How To Use Marketing Psychology To Support the Buying Journey

    What you purchase throughout your week — a craft coffee, deodorant, a pet toy, whatever — are more than just items.
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    Omnichannel Commerce Strategy
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    8 minute read

    5 Essential Ecommerce Team Roles and Responsibilities

    Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...
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