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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Ecommerce Leadership and Teams
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    13 minute read

    Essential Ecommerce Metrics for Data-Driven Growth

    How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as...
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    Product Page Optimization
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    14 minute read

    How To Boost Your Product Page Conversion Rate

    The higher your conversion rate is, the more revenue you get. Easy, right? Regardless, your conversion rate might seem like an elusive ecommerce metric — but there are a...
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    Social Commerce
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    11 minute read

    How Shoppable Content Drives Sales and Enhances Customer Experiences

    The future of ecommerce is here, and much of it’s happening on social media.
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    Salsify
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    10 minute read

    How Phygital Transformation Creates Integrated Retail Experiences

    Phygital: it might not be commonplace in your vocabulary — yet. It might even be one of those “future of now” phrases that somehow conjures up scenes from the future of...
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    Fashion and Apparel Brands
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    10 minute read

    3 Top Fashion Industry Trends for Apparel Brands

    While good fashion taste is subjective, there are three non-negotiable fashion industry trends that brands should assimilate into their ecommerce strategies.
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    Salsify
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    15 minute read

    Lights, Camera, Barbie! 5 Out-of-the-Box Brand Marketing Strategies From the Barbie Movie

    Barbie’s been a household name since her debut on March 9, 1959. That’s 65 years of the Barbie doll.
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    Salsify
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    7 minute read

    Voice Commerce: How Voice-Activated Devices Are Revolutionizing Ecommerce

    Talk is cheap, but this abundant human resource can create revenue for brands — with the right approach.
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    Salsify
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    12 minute read

    Video Commerce: Live Stream Shopping and Storytelling for Brands and Retailers

    Remember the 1980s? Big hair, huge synth noises, and gigantic deals on TV’s newly launched home shopping networks.
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    Salsify
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    14 minute read

    Navigating Global Ecommerce: Challenges and Opportunities in International Markets

    Consumers are no longer limited to buying from shops in their local vicinity. Global ecommerce has made it possible for them to buy almost anything from anywhere, presenting...
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