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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Toy and Baby Brands
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    8 minute read

    How Top Toy Brands Are Activating Content To Win on the Digital Shelf

    Activating product content online could make the difference between brand survival and extinction. Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in...
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    Omnichannel Commerce Strategy
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    11 minute read

    When Digital Meets Physical: 6 Omnichannel Commerce Technologies Driving Customer Engagement

    The buying journey is no longer linear. Instead, it follows something Google calls the “messy middle,” which involves a complicated web of touch points that’s different for...
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    Omnichannel Commerce Strategy
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    10 minute read

    Omnichannel vs. Unified Commerce: What You Need To Know

    The digital shelf is like a dance floor — and a crowded one, at that. Countless shoppers shift every which way — seemingly however they please — but occasionally can be...
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    Social Commerce
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    8 minute read

    3 Sports and Outdoor Companies With Awesome Social Media Strategies

    Today, billions of shoppers around the world leverage social media channels like TikTok, Instagram, and Twitter to connect with companies and learn more about their offerings.
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    Social Commerce
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    18 minute read

    7 Viral Examples of Social Commerce From Winning Brands

    Consumers spend an average of 144 minutes on social media daily (Statista). Brands have an excellent opportunity to capture the attention of social media users and lead them...
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    Toy and Baby Brands
    |
    10 minute read

    5 of the Most Innovative Strategies Used by the Best Toy and Baby Brands

    Want a surefire way to win the hearts of children (and their parents) across the globe? The most successful toy and baby brands are the ones that incorporate innovative...
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    Omnichannel Commerce Strategy
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    15 minute read

    How To Reach Shoppers With Channel and Customer Market Segmentation

    Want to connect with your customers in a more meaningful way but don’t know how?
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    Artificial Intelligence
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    6 minute read

    Trustworthy Tech: How To Humanize Your Brand Messaging With AI Tools

    Using artificial intelligence (AI) tools to humanize your brand and product messaging? It seems like an oxymoron.
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    Omnichannel Commerce Strategy
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    7 minute read

    How To Build Brand Loyalty With Your DTC Business

    How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.
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