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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

Product Page Examples: Furniture and Home Goods Brands

For furniture and home goods brands, there are additional considerations that must be taken when setting up a product display page (PDP).

Omnichannel Commerce Strategy

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

Customer Voices

Tom Chattaway of Lifetime Brands Europe: Expand With Centralized Data

At Lifetime Brands Europe, we have about 7,000 products total — and nearly 4,500 active products, sold across 70 regions — but we had no central hub to help us stay organized.

Ecommerce GTM Strategy

Winning Examples of Product Descriptions and How To Write Them

A good product description will draw shoppers in, but an excellent product description will convert them to purchase.

Ecommerce GTM Strategy

Are You Product Catfishing? Why Your Ecommerce Marketing Strategy Must Include Consistent Content

Hook, line, and sinker. Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? It might not be for the right...

Ecommerce Trends

Top Home Furniture Trends And How Brands Can Keep Up

Living spaces have been seeing a lot more living (and working, and working out, and so on). According to Home Advisor’s “State of Home Spending 2020” report, 70% of...

Product Page Optimization

3 Home and Garden Brands Winning With Enhanced Content

Leading home and garden brands understand the importance of enhanced content. Utilizing its capabilities can aid in product search and discovery and increase product page...

Ecommerce Trends

Consumers Want Store Brand Products — Here’s How to Do It Well (With Examples)

Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good...

Product Page Optimization

Website Merchandising: What Is It and How Do I Manage It?

There’s no comparison between looking at a product on a screen and exploring it in real life.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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