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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify News
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    9 minute read

    Shopify Commerce Components Launch Champions the Composable Commerce Approach for Enterprises

    Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early employee and chief technology officer (CTO) at Endeca and, subsequently, at...
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    Digital Shelf Insights
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    9 minute read

    The Essential Ecommerce SEO Best Practices: 5 Tips for SEO Success

    The better your search engine optimization (SEO) is, the easier it is for customers to find your ecommerce site or product page. More people on these web pages means more...
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    Featured
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    5 minute read

    What Is Digital Transformation?

    The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets.
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    Case Studies
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    5 minute read

    Case Study: How Renfro Activates Product Content at Scale With Salsify

    For nearly 100 years, the Renfro Corporation has been the country’s leading legwear manufacturer — giving shoppers around the world their pick of socks. Its licensed brands...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

    Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...
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    Ecommerce Trends
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    6 minute read

    How To Rationalize Your IT Architecture for Better Product Data Management

    In anticipation of a recession, many companies in the retail sector are scrutinizing their information technology (IT) budgets for efficiencies.
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    Product Page Optimization
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    13 minute read

    9 Best Product Page Examples To Inspire You

    A great product page has many parts: A short, detailed page title; high-quality images and video; detailed and accurate product descriptions; helpful customer reviews — and,...
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    Ecommerce GTM Strategy
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    7 minute read

    Counterfeit Goods Are a Problem, But How Can Brands Beat It?

    As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods.
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    Ecommerce Trends
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    5 minute read

    How Beauty and Personal Care Brands Can Bring In-Store Experiences Online

    For beauty and personal care shoppers, there are seemingly endless numbers of product options — and it may seem that every day there is a new viral product hitting the market...
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