Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Ecommerce Leadership and Teams

8 minute read

Strategic Planning Secrets All Ecommerce Leaders Should Know Strategic planning is animportantcornerstone for successful organizations, but getting started isn’t always easy.

Ecommerce Trends

10 minute read

How To Leverage Live Stream Shopping To Drive Real-Time Engagement and Sales It’s hard to imagine what a product will look like in real life when shopping online. You can’t see it, you can’t touch it, and you certainly can’t try it on. Live stream...

Ecommerce Trends

7 minute read

67% of Shoppers Look Past Page 1 of Ecommerce Search Results — Here’s Why For years, digital marketers focused on landing on the first page of ecommerce search results, convinced that customers wouldn’t scroll to the next page. But that line of...

Product Page Optimization

14 minute read

Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...

Ecommerce Trends

5 minute read

2025 Consumer Research Report Unpacks Crucial Shopper Insights Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...

Ecommerce Trends

10 minute read

Holiday Post-Mortem: Ecommerce Insights Into How and Why Shoppers Spent The 2024 holiday season has come and gone.

Ecommerce Marketing

18 minute read

Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...

Salsify

14 minute read

How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

Ecommerce Trends

23 minute read

Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026? The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026 Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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