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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Case Studies
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    4 minute read

    Case Study: Moen Improves Data Quality and Efficiency With the Salsify GDSN Data Pool

    Moen Incorporated, a subsidiary of Fortune Brands, is a leading North American faucet brand with thousands of residential and commercial products sold on Lowe’s, The Home...
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    Ecommerce GTM Strategy
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    3 minute read

    Who Should Own GDSN Tasks at Your Organization?

    Who should manage Global Data Synchronization Network (GDSN) projects within your organization?
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    Ecommerce GTM Strategy
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    9 minute read

    GDSN Meaning — And How Does It Work?

    The Global Data Synchronization Network (GDSN) is a beacon of streamlined efficiency in modern commerce. This interconnected network of data pools was meticulously designed...
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    Video
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    3 minute read

    Top 3 Factors for Making the GDSN Work With the Digital Shelf

    The Global Data Synchronization Network (GDSN) hasn’t lived up to its potential for the digital shelf. However, this isn’t a fault of the technology — it’s a fault of its...
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    Case Studies
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    2 minute read

    Case Study: IPG Beats 48-hour Deadline With the Salsify GDSN Data Pool

    Intertape Polymer Group, which develops and manufactures tapes, films, and fabrics for aerospace, automotive, construction, marine, and other specialty markets, needed to...
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    Ecommerce GTM Strategy
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    2 minute read

    GDSN Data Pools: A Visual Breakdown of What They Are and How They Work

    Brands, retailers, and distributors rely on the Global Data Synchronization Network (GDSN) to exchange product data securely and efficiently.
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    Ecommerce GTM Strategy
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    4 minute read

    What Are the 4 Most Common Misconceptions About the GDSN?

    When the Global Data Synchronization Network (GDSN) was created, ecommerce was just starting to emerge. Traditional GDSN data pools were built for a brick-and-mortar world,...
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    Product Page Optimization
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    9 minute read

    What Is Good Customer Service? What Modern Consumers Expect

    As far as marketing concepts go, the benefits of providing top-tier customer service are, generally speaking, pretty easy to understand. Anyone who has made a purchase or two...
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    Omnichannel Commerce Strategy
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    12 minute read

    5 Omnichannel Retail Examples of Winning Customer Experiences

    If brands and retailers want to keep up with consumers (and competitors), they have to crush their omnichannel retail experience.
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