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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Top Trends in Ecommerce To Watch in 2024

2023 brought explosive ecommerce expansion and sales of nuclear proportions — a total predicted valuation of $6.3 trillion, accounting for more than 21% of retail sales, per ...

Product Page Optimization

Amazon Seller Central: How To Become a Seller on Amazon

Brands and manufacturers that want to sell directly to customers on Amazon need look no further than Amazon Seller Central.

Omnichannel Commerce Strategy

PXM vs. PIM: What Are the Differences, and Is PIM PXM?

Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management (PIM).

Ecommerce Marketing

What Does ‘Brand Loyalty’ Mean to Modern Shoppers?

In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?

Forrester Names Salsify a 2023 Leader in Product Information Management (PIM)

With the increasingly multi-channel, ever-personalizable digital shelf, shoppers’ options are infinite.

Product Page Optimization

Click, Shoot, Sell: Product Photography Tips and Tricks

Product pages act as a digital shelf. Shoppers can’t see or touch a product before they buy, so they rely on high-quality photos, videos, and descriptions to influence their...

Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...

Why Is It Beneficial To Use Digital Catalogs?

The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.

Messy Middles: Navigating the New Path To Purchase in Ecommerce

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester,...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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