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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce GTM Strategy

Ecommerce Budget Planning: Budget Allocation Across Channels and Activities

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

Ecommerce GTM Strategy

Exploring PIM vs. PXM Solutions? Expert Tips for Choosing the Best Option

Over the past 20 years, advancements in tech have led to the simplification — or even outright automation — of many essential digital brand management tasks.

Ecommerce Marketing

Ecommerce Budget Planning: SMART Goals for Business

The term “SMART goal,” which stands for specific, measurable, achievable, relevant, and time-bound, was coined in 1981 to help managers and other business folk set clear,...

Ecommerce Leadership and Teams

Ecommerce Leaders Share the Essential Steps for a Successful Joint Business Plan

It’s a good news/not-so-great news situation for many ecommerce brands and retailers.

Ecommerce Trends

What Is Inclusive Marketing?

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at...

Ecommerce Marketing

Ecommerce Budget Planning: How To Conduct In-Depth Ecommerce Competitor Analysis and Market Research

As the saying goes, “Keep your friends close and your enemies closer.” While we’re not talking about enemies here — we’re talking about your competitors — the same rule...

Product Page Optimization

What Is a PDP? A Breakdown and Best Practices for Ecommerce

Shoppers’ first impressions of your product detail pages (PDPs) are important — just like an online dating profile.

Ecommerce GTM Strategy

5 Winning Ecommerce Customer Acquisition Strategies for Brands

No buyers = no business.

Ecommerce Marketing

Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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