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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Product Page Optimization
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    14 minute read

    Why Shoppers Are Increasingly Turning To Product Videos — With Top Tips for Driving Sales

    If a picture is worth a thousand words, a video is worth a million. Video offers a vivid, 3D experience that 2D photos can’t always achieve. Product videos, in particular,...
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    Ecommerce Trends
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    5 minute read

    2025 Consumer Research Report Unpacks Crucial Shopper Insights

    Salsify publishes its 2025 consumer research report — a survey of nearly 2,000 U.S. and U.K. respondents — highlighting the latest consumer trends and the ever-changing...
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    Ecommerce Marketing
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    25 minute read

    What Are the Most Important Retail Holidays and Ecommerce Events in 2025?

    Holidays are a time for family, friends — and spending. While shopping isn’t the reason for any season, it’s central to many holidays and events. From buying gifts and party...
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    Ecommerce Marketing
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    18 minute read

    Why Advent Calendar Marketing Is One of the Hottest Holiday Shopping Trends

    Advent calendars originated in Germany in 1851 as a simple but lovely way of adding brightness to dark December days. The original purpose of an advent calendar was to count...
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    Salsify
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    14 minute read

    How To Build a Successful Zero-Party Data Strategy for Ecommerce Personalization

    Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.
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    Social Commerce
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    19 minute read

    How Social Commerce Is Shaping the Shopping Habits of Every Generation — From Gen Z to Baby Boomers

    Social commerce, also known as social shopping, has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.
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    Ecommerce Marketing
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    6 minute read

    How AI Shopping Assistants and Chatbots Could Build Brand Trust (and Boost Sales) With Next-Level Customer Experience

    If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their...
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    Ecommerce Trends
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    23 minute read

    Sleighing the Season: Top 10 Holiday Ads From Brands and Retailers

    According to one abnormally large (but beloved) elf, the best way to spread holiday cheer is “singing loud for all to hear.”
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    Ecommerce Trends
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    8 minute read

    The Top 10 Consumer Trends To Watch in 2025

    Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.
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