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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Product Page Optimization
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    6 minute read

    Looking Good: How Product Presentation Affects Customer Perception

    Momentum is building for brick and mortar. While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from ...
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    Ecommerce Trends
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    6 minute read

    Consumer Sustainability Trends: What DIY Home Improvement Shoppers Want From Retailers

    While brand loyalty and price may have been the most prominent factors for making a purchase in the past, an increasing number of consumers worldwide have placed a high value...
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    Ecommerce Trends
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    8 minute read

    How To Launch a Private-Label Brand

    In order to remain competitive in today’s commerce marketplace, more and more retailers are launching their own private-label brands. According to Salsify’s “Consumer...
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    Product Page Optimization
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    2 minute read

    Build Great Shopping Experiences and a Customer Experience Strategy

    Shopping should be an engaging experience to support the buying journey — and brands and retailers that don't prioritize a customer experience strategy in planning will fall...
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    Omnichannel Commerce Strategy
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    9 minute read

    Ecommerce Product Video Tips, Tricks, and Best Practices

    If, as people say, a picture is worth a thousand words, smart marketers should realize: A product video could be worth millions.
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    Ecommerce GTM Strategy
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    9 minute read

    Going Global: How To Develop Your Expansion Strategy

    Modern consumers around the world no longer limit their shopping to retailers in their home countries. They're increasingly turning to international retail websites to find...
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    Omnichannel Commerce Strategy
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    7 minute read

    What Is Data Governance? (And Why It Matters for Brands and Retailers)

    Accurate product and service data can make the difference between repeat sales and dissatisfied customers.
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    Product Page Optimization
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    7 minute read

    Stockout: How Out-of-Stock Products Can Sink Your Brand — and What To Do About Them

    It sounds simple — keep your products in stock and keep your customers happy.
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    Ecommerce GTM Strategy
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    7 minute read

    Personalized Emails: Valuable or Annoying?

    After navigating through swarms of travelers at a crowded, unfamiliar airport, your eyes finally catch it: a driver holding a sign ascribed with your name. Or, perhaps you’ve...
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