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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Salsify
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    12 minute read

    Why Consumers Are Online Shopping on Mobile Phones Inside Stores

    It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty...
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    Product Page Optimization
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    8 minute read

    Consumer Research: Shoppers Worldwide Want an Omnichannel Experience

    Much has been made about the omnichannel approach as a way to improve the shopper experience and streamline the purchase process. And new research backs up this common sense...
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    Food and Beverage Brands
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    7 minute read

    Top Consumer Trends Shaping Food, Beverage, and Alcohol

    From a renewed push for wellness to a growing concern for product ingredients and sourcing, several new consumer trends in the food, beverage, and alcohol space will spur...
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    Salsify
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    3 minute read

    2023 Consumer Research Unpacks Global Shopper Insights

    Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.
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    Product Page Optimization
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    12 minute read

    Product Detail Page Examples: Winning Home Improvement Brands

    Within highly saturated markets like off-the-shelf home improvement, brand manufacturers that use in-depth, immersive, below-the-fold content, also called enhanced content...
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    Artificial Intelligence
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    9 minute read

    What Is an AI Writing Assistant — And How Could It Help Brands and Retailers?

    The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic...
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    Artificial Intelligence
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    5 minute read

    This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next?

    Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with...
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    Home Improvement Brands
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    5 minute read

    Case Study: Shurtech Delivers Best Product Pages Across Sales Channels

    The majority of people have used a Duck Tape, FrogTape, or Painter’s Mate Green at some point in their lives. These are all brands of ShurTech, a subsidiary of ShurTape...
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    Product Page Optimization
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    8 minute read

    What Is Showrooming vs. Webrooming?

    As the lines between our online and offline lives get blurrier, shopping behaviors are changing irrevocably. The omnichannel nature of modern retail has given rise to two...
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