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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Popular Topics:
    Product Page Optimization
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    6 minute read

    3 Beauty Brands Winning With Enhanced Content

    Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect...
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    Salsify News
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    9 minute read

    Shopify Commerce Components Launch Champions the Composable Commerce Approach for Enterprises

    Adam Ferrari is the executive vice president (EVP) of engineering at Salsify. Ferrari was an early employee and chief technology officer (CTO) at Endeca and, subsequently, at...
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    Salsify
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    9 minute read

    The Essential Ecommerce SEO Best Practices: 5 Tips for SEO Success

    The better your search engine optimization (SEO) is, the easier it is for customers to find your ecommerce site or product page. More people on these web pages means more...
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    Ecommerce Leadership and Teams
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    5 minute read

    What Is Digital Transformation?

    The world of commerce has changed and will continue to evolve in accordance with shopping behaviors and markets.
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    Fashion and Apparel Brands
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    5 minute read

    Case Study: How Renfro Activates Product Content at Scale With Salsify

    For nearly 100 years, the Renfro Corporation has been the country’s leading legwear manufacturer — giving shoppers around the world their pick of socks. Its licensed brands...
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    Omnichannel Commerce Strategy
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    5 minute read

    How Beauty and Personal Brands Can Compete With Up-and-Coming Brands

    Stagnation is a concern for any legacy brand, especially in the beauty industry where successful digitally native vertical brands (DNVBs) — like Glossier, Prose, and Thrive...
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    Ecommerce Technology
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    6 minute read

    How To Rationalize Your IT Architecture for Better Product Data Management

    In anticipation of a recession, many companies in the retail sector are scrutinizing their information technology (IT) budgets for efficiencies.
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    Product Page Optimization
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    13 minute read

    9 Best Product Page Examples To Inspire You

    A great product page has many parts: A short, detailed page title; high-quality images and video; detailed and accurate product descriptions; helpful customer reviews — and,...
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    Fashion and Apparel Brands
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    7 minute read

    Counterfeit Goods Are a Problem, But How Can Brands Beat It?

    As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods.
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