Salsify Ecommerce Blog

Omnichannel Commerce Strategy

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7 minute read

Case Study: How Mars Food France Commits To Sustainable Retailing

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. These changes were implemented...

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Ecommerce GTM Strategy

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5 minute read

3 Top Ecommerce Personalization Trends

Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about...

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Ecommerce GTM Strategy

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6 minute read

What Is Ecommerce Personalization — And How Can It Benefit Your Business?

Ecommerce is undergoing exponential growth. Already on the rise pre-pandemic, the last two years have pushed this buying and selling approach into overdrive: Recent...

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Omnichannel Commerce Strategy

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6 minute read

What Are the Biggest Ecommerce Challenges for Brands and Retailers?

The traditional dynamic between brands and retailers has changed. Brands and retailers are struggling to keep up with today’s world of infinite shelf space and...

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Ecommerce GTM Strategy

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8 minute read

Product Data Management Drivers of Digital Shelf Operational Excellence

Embarking upon a digital transformation as a legacy brand is a daunting task: It’s a new type of market, with new consumer expectations, economic forces, and distribution...

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Ecommerce GTM Strategy

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6 minute read

Why Ecommerce Automation Is Essential for Digital Shelf Success

Automation is now an essential part of business operations. Most businesses say that the use of automation is now critical to meet customer expectations.

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Product Page Optimization

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6 minute read

How To Overcome the Top Challenges for Maintaining Brand Trust and Loyalty

Due to a variety of factors — from the ongoing impact of the pandemic to the rise in private-label offerings — brand trust and loyalty are harder to maintain than ever.In an...

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Omnichannel Commerce Strategy

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2 minute read

Salsify's Ecommerce Report Helps Break Down Barriers for Brands and Retailers [Download]

Salsify launches a brand and retailer road map for successfully navigating the continually shifting commerce landscape. Salsify published a new report today, “Breaking Down...

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Omnichannel Commerce Strategy

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6 minute read

6 Essential Digital Product Performance Metrics for Ecommerce Success

Key performance indicators (KPIs) are essential for brand manufacturers to gauge both successes and failures. While it's tempting for brands to report on every KPI they...

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