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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

3 Brand or Retailer Apps With Unique Shopping Features

When done right, shopping apps can empower modern consumers to do more than just browse new products: Shoppers can follow their favorite brands and retailers, make purchases,...

How Can Retailers and Brands Build Better Relationships? [Download]

The line between retailers and brands will continue to blur for consumers, making close collaboration essential to meet the needs of modern shoppers.

Ecommerce Trends

The Latest Retail Technology Trends (and How To Adapt Accordingly)

In today’s evolving commerce marketplace, being agile is critical to long-term growth and success. According to McKinsey & Company, digital leaders generated 3.3 times the...

Omnichannel Commerce Strategy

How To Prioritize the Right Customer Touch Points

The digital world is made up of a complex combination of different channels.

Collaborating Effectively: 5 Brand and Retail Best Practices

By working together to build strong, collaborative partnerships, brands and retailers can reach new audiences and boost sales.

Product Page Optimization

How To Improve Customer Retention With Enhanced Shopping Experiences

Businesses need new customers to grow. Without the influx of new shoppers, company revenue will stagnate, and ongoing success becomes a challenge.

Digital Shelf Insights

How To Win the Amazon Buy Box

After much research and comparison, a shopper has narrowed their selection to your product and two other products.

Ecommerce Trends

Ecommerce Chatbot 101: Are They Actually Valuable to Customers?

Humanity has long been fascinated by the prospect of developing a machine that can accurately mimic its own appearance, behavior, and emotional complexity.

Ecommerce GTM Strategy

How Can Brands and Retailers Build a Content Personalization Strategy? [Download]

The demand from global consumers is apparent: They want personalized shopping experiences — and brands and retailers must have a clear strategy to create them.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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