Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

7 minute read

Meet the ‘Goldilocks Shopper’: How ‘Just Right’ Omnichannel Experiences Can Help Brands In the famous fairytale, Goldilocks doesn’t want just any porridge. Instead, she wants a bowl that’s “just right” — not too hot, not too cold.

Salsify

5 minute read

How Brand Collaborations With Retailers Drive Business Results We learn these essential principles in kindergarten: the value of caring, sharing, and teamwork. These foundational lessons also come in handy for companies looking to stand...

Omnichannel Commerce Strategy

5 minute read

Why Omnichannel Commerce Is Now Essential for Food and Beverage Brands For food and beverage brands, sustained success in the online-first market means standing out from the crowd with an omnichannel approach that creates interconnected customer

Salsify News

2 minute read

Salsify Certification Program: Customer and Partner Training The Salsify Customer and Partner Certification Program is designed to provide in-depth education and training across the various components of the Salsify Product Experience...

2024 Consumer Research

8 minute read

What Drives the Consumer Purchase Decision Process? In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...

Ecommerce Leadership and Teams

9 minute read

How Every Team Benefits From a Single Source of Truth for Product Content Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple...

Salsify News

4 minute read

How Salsify Digital Asset Experience Improves Your Brand’s Storytelling Brand storytelling and great product experiences require digital assets. Consumer demand for engaging product content has only grown, and images, videos, and other rich media...

Salsify

7 minute read

Starting a D2C Business: 4 Tips for Success Direct-to-consumer (D2C) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to...

2024 Consumer Research

3 minute read

2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026? The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Ecommerce Trends

13 minute read

The Top 10 Consumer Trends To Watch in 2026 Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase change in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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