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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Ecommerce Chatbot 101: Are They Actually Valuable to Customers?

Humanity has long been fascinated by the prospect of developing a machine that can accurately mimic its own appearance, behavior, and emotional complexity.

Product Page Optimization

How Can Brands and Retailers Build a Content Personalization Strategy? [Download]

The demand from global consumers is apparent: They want personalized shopping experiences — and brands and retailers must have a clear strategy to create them.

How To Build Engaging Holiday Shopping Experiences in 5 Simple Steps

Summertime is upon us, which means it’s officially time for brands to start prepping for the holiday shopping season.

Personalization of Products: 3 Brands That Do It Best

Personalized products include anything that can be tailored to a specific customer’s needs and expectations — from office accessories and furniture, to clothing and shoes, to...

Omnichannel Commerce Strategy

How To Leverage Customer Reviews To Win on the Digital Shelf

For brands and retailers, a single sale doesn’t equal success. Instead, it’s about building a customer base that’s willing to come back and purchase your products over and...

Amazon Prime Day 2022: How To Get Your Product Content Ready

Amazon Prime Day 2022 is now set for July 12–13. Few companies have their own distinguished, widely celebrated shopping holiday. Even fewer have one that’s as massively...

Product Page Optimization

Ecommerce Delivery Services and Return Policies Today’s Customers Seek

The COVID-19 pandemic fundamentally changed the way consumers purchase and receive products, as well as how they return purchases.

Do Personalized Ads on Social Media Actually Work?

You might feel like your social media accounts are stalking you.

What Is Headless Commerce?

Typically speaking, in nearly every context, keeping one’s head attached is seen as a smart move. And losing it? Well. That’s almost never good.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Ecommerce Marketing

Millennials vs. Gen X: What Do They Want From Brands?

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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