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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

What Is a Walled Garden?

A walled garden is an exclusive relationship between a retailer and a third party that intentionally blocks a brand’s own ability to work directly with the retailer. These...

Product Page Optimization

3 Ways To Create the Best Retail Experiences

Shoppers have been returning to brick-and-mortar stores with higher expectations than ever before, giving rise to new omnichannel shopping trends.

Customer Voices

Carrie Mesing of Danone: How We Syndicated More Than 1,000 Products in 90 Days

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that." — Carrie Mesing, Director of...

Product Page Optimization

Are You Making These 5 Product Page Design Mistakes?

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers.

Omnichannel Commerce Strategy

Driving Digital Shelf Performance With KPIs for Ecommerce [Download]

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

Ecommerce GTM Strategy

Beware of ‘Zombie Customers’: 5 Tips on How To Improve Customer Engagement

"Night of the Living Dead." "Resident Evil." "28 Days Later." If you think zombies are only scary in movies, consider what they'll do to your online sales.

Ecommerce GTM Strategy

Ecommerce Best Practices: The Fine Line Between Considerate and Creepy Personalization

When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting...

Omnichannel Commerce Strategy

6 Tips on How To Simplify the Path to Purchase Online

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.

Product Page Optimization

3 In-Person Shopping Experiences Today’s Omnichannel Shoppers Seek

After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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