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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

3 In-Person Shopping Experiences Today’s Omnichannel Shoppers Seek

After becoming increasingly accustomed to shopping online, today’s consumers seek omnichannel, hybrid shopping experiences that offer the best of both brick-and-mortar stores...

Product Page Optimization

3 Tips on How To Optimize for the Best Brand Partnerships

After a couple of years of pandemic-related social isolation, many of us could probably use a reminder: “No man is an island, entire of itself.”

Ecommerce Trends

3 Ecommerce Video Types To Incorporate Into Your Strategy

If a picture is worth a thousand words, how do videos stack up?

Omnichannel Commerce Strategy

3 Ways To Achieve Omnichannel Optimization With Your Commerce Strategy

Omnichannel commerce is no longer the exception — it’s the expectation.

Salsify Open Catalog Launches to Combat ‘Walled Gardens’ for Brands and Retailers

Salsify Open Catalog empowers open collaboration between brands and retailers to help extend their reach on the digital shelf and combat “walled gardens.”

Personalization in Ecommerce: How To Get Started

Do you have a personalization strategy in place? If not, you may want to reconsider.

Salsify Valuation Reaches $2 Billion After $200 Million Funding Round

Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round...

Product Page Optimization

3 Tips on How To Create a Consistent Brand Experience Across Every Channel

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their...

Ecommerce Trends

Sustainable Retail: 3 Practices To Start Implementing Today

Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

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