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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Why Customer Returns Are Increasing (and What To Do About It)

Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting...

Product Data Architecture Guide for Brand CIOs [Download]

Salsify publishes a new guide breaking down how brands can survive (and thrive) by future-proofing their retail tech stack for the digital shelf.

Our Learnings From the Inaugural Salsify Partner Hackathon

Last week, Salsify, along with six of our premier partner organizations, held our first-ever Salsify Partner Hackathon.

Fashion and Apparel Brands

Ecommerce Keyword Research: What Fashion and Apparel Customers Want

Expanding digital shelves have created an increasingly competitive fashion and apparel industry.

Omnichannel Commerce Strategy

Are Crypto Payments the Future of Retail?

While initial attempts at creating a viable digital currency date back to as early as the 1980s, as noted by Marca, it wasn’t until bitcoin’s launch in 2009 that the concept...

Product Page Optimization

Personalized Product Recommendations 101

How can you stand out to consumers when they have access to endless online recommendations at their fingertips?

Product Page Optimization

Looking Good: How Product Presentation Affects Customer Perception

Momentum is building for brick and mortar. While ecommerce markets remain strong, they’ve leveled off at just over 21% of all retail sales, according to recent data from ...

Consumer Sustainability Trends: What DIY Home Improvement Shoppers Want From Retailers

While brand loyalty and price may have been the most prominent factors for making a purchase in the past, an increasing number of consumers worldwide have placed a high value...

How To Launch a Private-Label Brand

In order to remain competitive in today’s commerce marketplace, more and more retailers are launching their own private-label brands. According to Salsify’s “Consumer...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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